Time: 30 Minutes

Goals:

• To map the existing market solution or competitor model to understand how the problem is currently being addressed (or ignored).
• To identify structural inefficiencies, inflated costs, or broken value chains in the status quo.
• To pinpoint exactly which part of the business logic is failing the user, serving as a launchpad for the "How Might We" question.

The Tool

Use the standard 9-block canvas, but instead of mapping a new idea, map the Competitor or the Current Internal Process.

• Front Stage: How is the value currently delivered (and where does it fall short)?
• Back Stage: What archaic resources or manual activities are currently powering the system?
• Bottom Line: Where is money being wasted or left on the table?

Activities

Audit the Front Stage (10 mins)

Map the current relationship with the customer.

• Value Proposition: What is the competitor claiming to offer? (e.g., "Fast delivery").