Time: 30 Minutes

Goal:

• Mitigate Confirmation Bias: To practice inquiring about facts and past behaviors rather than seeking validation for a specific solution.
• Uncover Latent Needs: To elicit qualitative insights that quantitative data or journey maps may have overlooked.
• Validate the Pain Point: To stress-test the "Critical Pain Point" identified in the previous Journey Mapping exercise through direct inquiry.

The Tools

Utilize a structured interview guide that focuses on historical reality rather than hypothetical futures.

• Avoid: "Would you use an app that...?" (Hypothetical / Leading).
• Adopt: "Tell me about the last time you tried to...?" (Historical / Factual).

Activities

Interview Preparation (10 mins)

Draft 3-5 high-impact questions designed to explore or validate pain points.

• Context Question: "Walk me through how you currently handle [Process X]."
• Problem Question: "What was the hardest part of that process the last time you did it?"
• Consequence Question: "Why was that hard? What did it cost you (time/money/emotion)?"

Role Assignment (2 mins)