
Time: 20 Minutes
Goals:
- Visualize the System: To understand that your problem doesn't exist in a vacuum; it involves many different actors.
- Segment the Audience: To realize that "The Customer" is too broad. You must identify specific groups with specific needs.
- Select a Target: To narrow your focus down to one single person you can actually help during the Hackathon.
The Framework
Draw a large target with three circles on your flipchart.
- The Center: Who is dealing with this problem immediately? Who feels the pain?
- The Middle Ring Who interacts with the people in the center? (Managers, helpers, blockers).
- The Outer Ring: Who influences this situation from far away? (Regulators, Competitors).
Activities
Map the Ecosystem (5 mins)
Grab your Post-its. Write down the people involved in the Middle and Outer rings.