Time: 20 Minutes

Goals:

• Visualize the System: To understand that your problem doesn't exist in a vacuum; it involves many different actors.
• Segment the Audience: To realize that "The Customer" is too broad. You must identify specific groups with specific needs.
• Select a Target: To narrow your focus down to one single person you can actually help during the Hackathon.

The Framework

Draw a large target with three circles on your flipchart.

• The Center: Who is dealing with this problem immediately? Who feels the pain?
• The Middle Ring Who interacts with the people in the center? (Managers, helpers, blockers).
• The Outer Ring: Who influences this situation from far away? (Regulators, Competitors).

Activities

Map the Ecosystem (5 mins)

Grab your Post-its. Write down the people involved in the Middle and Outer rings.

• Who manages the process?