Design Thinking in a Nutshell
Process and Tools for designing new solution with the customer/user in always mind (Human-centred)
Success factor:
- Always start the customer needs and their context (empathy)
- Test and learn approach: “Fail often to succeed sooner” with prototypes
- Operated by multidisciplinary teams, balancing market, tech and business needs
1- Problem Space (Research & Synthesise)
Goals: Understand business problem and reframe it as a customer need to solve.
Stakeholder Map - 20 mins
Journey Mapping - 30 mins
Customer Discovery Interview (Simulation) - 30 mins
Empathy Mapping - 20 mins
Current State Business Model Canvas - 30 mins
Customer Profile - 20 mins
Research with AI ✨
How to Delight Customers